Introducing Mulberry Marketing: Our Journey from Content Smith to a New Era

A New Chapter Begins

Today marks an exciting milestone in our company's history as we officially announce our transformation from Content Smith to Mulberry Marketing. This rebrand represents not just a new name and visual identity, but the culmination of years of growth, evolution, and an expanding vision for what we can offer our clients.

The Content Smith Legacy

For years, we proudly operated as Content Smith. During this time, we established ourselves as content specialists, tackling the challenge of crafting compelling messaging in a rapidly evolving digital landscape. We worked hard, learned fast, and delivered results that helped our clients stand out in increasingly crowded markets.

As Content Smith, we built lasting relationships with wonderful clients across diverse industries. We developed expertise in content strategy, creation, and optimisation. We learned the art of storytelling for business and honed our ability to translate complex ideas into clear, compelling communications.

Why Change? Our Evolution Story

Successful businesses don't stand still—they grow, adapt, and evolve. Over time, something significant began to shift within our organisation:

• Our team expanded, bringing in talented specialists with diverse skills and fresh perspectives
• Our services matured beyond content marketing into a more holistic approach
• Our vision broadened to encompass comprehensive digital strategy, creative development, and impactful execution

As we reflected on this evolution, we realised that our original name—Content Smith—no longer fully captured who we had become. We needed a name that better represented our expanded capabilities, our philosophy, and our approach to digital marketing.

Discovering Mulberry: More Than Just a Name

Finding the right name to embody our brand wasn't easy. We wanted something that captured our spirit of evolution, spoke to our curiosity and adaptability, and signalled our commitment to helping our clients grow.

That's when we discovered Mulberry.

Mulberry is more than just a name—it's a symbol that perfectly represents who we are and how we work:

• It embodies growth and transformation. The mulberry tree is known for its ability to flourish in various environments, much like our adaptable approach to marketing.
• It represents vibrant exploration. Just as mulberry trees produce diverse fruit, we cultivate varied strategies tailored to each client's unique needs.
• It suggests organic development. The way a mulberry tree grows mirrors our own journey of continuous learning and expansion.
• It's visually versatile. The name lends itself to a sophisticated yet playful visual identity that reflects our balanced approach to creativity and strategy.
• It's refreshingly ambiguous. Unlike our previous name that positioned us specifically as content specialists, Mulberry allows us to grow without being confined to a specific niche.

What This Means for Our Clients

While our name has changed, our commitment to excellence remains stronger than ever. Our existing clients can expect the same dedicated service and high-quality work they've always received from us, now enhanced by our expanded capabilities and refreshed perspective.

For new clients, Mulberry Marketing represents a partner that brings together the best of strategic thinking, creative execution, and measurable results. We're not just creating content; we're cultivating connections. We're nurturing ideas and helping brands flourish in the digital landscape.

Our Expanded Services

As Mulberry Marketing, we're excited to offer a comprehensive suite of services that goes beyond content creation:

• Digital Strategy: Data-driven approaches to achieving your business objectives online
• Brand Development: Crafting distinctive identities that resonate with your target audience
• Chinese Marketing: The fastest growing and most affluent consumer segment
• Content Marketing: Creating valuable, relevant content that attracts and engages your ideal customers
• Web Design & Development: Building beautiful, functional websites optimised for conversions
• Search Engine Optimisation: Improving your visibility to drive qualified organic traffic
• Social Media Marketing: Building communities and fostering engagement across platforms
• Paid Digital Advertising: Strategic campaigns that maximise your return on ad spend

Same Team, New Name

It's important to emphasise that we're still the same dedicated team you've known and trusted—only now, we're growing under a new name that truly reflects who we are and where we're going.

Our values haven't changed. We still believe in transparency, creativity, results-focused strategies, and building genuine partnerships with our clients. We remain committed to helping businesses of all sizes harness the power of digital marketing to achieve their goals.

Join Us on This Journey

We're thrilled to launch this new chapter as Mulberry Marketing!

Whether you're an existing client or considering working with us for the first time, we'd love to chat about how our evolved approach can help your business thrive online. Reach out today to discuss how we can partner together to cultivate growth for your brand.

The future is bright, and we can't wait to share it with you as Mulberry Marketing!