Connect and engage with your Chinese-speaking customers

With a rapidly growing Chinese-Australian community and few businesses fully tapping into this market, the opportunity for innovation is clear. Now is the time to stand out and make a lasting impression.
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case studies

Cultivating Brand Love Through Strategic Little Red Book Marketing

Helping a Melbourne florist build authentic connections with Chinese consumers through culturally resonant campaigns on Little Red Book.
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Roland Piano Taking the Keys to a New Market

Roland Piano APAC needed more than a translation. they needed a strategy built from the ground up for Chinese-speaking families in Australia.
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benefits

Why now is the perfect time to explore an untapped market

The fastest growing and most affluent consumer segment

Chinese-Australians are one of the fastest-growing consumer groups in Australia, with high spending power and a preference for quality brands. Businesses that engage with this market now can capture their attention and establish a strong foothold before the competition catches up.

A marketing gap that’s ripe for innovation

Despite the clear value of this audience, many businesses are still overlooking the Chinese-Australian market. This presents a unique opportunity for innovative brands to stand out by being among the first to build connections on platforms that resonate with this demographic. Early engagement can give you an edge in a market that’s only set to grow.

Real-time connection with high-spending consumers

Chinese-Australians are actively using platforms like WeChat and Little Red Book to make purchasing decisions in real time. By connecting with them where they spend their time, brands can respond to trends and consumer behaviour as they happen, ensuring they stay relevant and top of mind.
Our work

Past clients

I can’t believe how well we are doing on [Little] Red Book! After 1 week, I’m getting stopped on the street!

- Nick Reece, Melbourne Lord Mayor Candidate
TESTIMONIALS

You're in good company

We pride ourselves on maintaining a flawless 5.0 rating on Google. Our clients' words speak volumes, reflecting our unwavering commitment to their success. Here’s a glimpse of the feedback that fuels our drive.

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"Exceptional technical expertise in the digital space. Smart budget management with excellent ROI. Strategic thinking, not just tactical wins. Would work with them again."

Nicole McCarthy

Marketing Lead, Events Expertise

"For the first time, an agency truly nailed the logo process, despite a smaller budget. They perfectly captured our vision and reflected who we are."

Co-Founders

Trade Funding

"Mulberry Marketing delivered a hugely successful graduate recruitment campaign. Compelling video and targeted ads attracted 160% more applicants. Exceptional service and easy to work with."

Daiana Papadopoulos

Senior Employee Engagement Partner, Victorian Auditor-General's Office

"Stephanie was our social media expert for the 2018 City of Melbourne Lord Mayor campaign. Her substance-based strategy delivered cut-through, strong name recognition and success."

Sally Capp

Melbourne Lord Mayor, City of Melbourne

"Referred after seeing their City of Melbourne work, Mulberry Marketing delivered a tailored social media strategy. Amazing, responsive team. Always proactive and innovative. Highly recommended."

Sam Marshall

National Marketing Manager, Expression Australia

"Connected through a mutual contact for a digital audit at SecondBite. Proactive, friendly and full of valuable, actionable insights. Would recommend and love to work together again."

Sharon Hill

Marketing Manager, SecondBite

"Referred via a business community to scale marketing without growing our team. Clear, practical approaches, communicated exceptionally well. Highly recommend to small and growing businesses."

Laura Bell Main

Founder and CEO, SafeStack
FAQs

In case there’s questions

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Why Chinese marketing?

+ Respects linguistic and cultural preferences
+ Builds trust within the community
+ Reaches audiences with timely campaign information
+ Uses preferred social media platforms
+ Increases campaign reach and support

How we work

At Mulberry Marketing our marketing approach is underpinned by creativity, strategic thinking, and media smarts. Every action we take is insight-driven and supported by research and data.We believe that a combination of smart storytelling and data-led planning is needed to drive scalable and sustainable growth.

Why us?

We're more than just the tools we use. We’re an in-house team of senior marketers focussed on creating integrated marketing campaigns to help your brand meet your customer’s needs.

Our team has built and managed award-winning WeChat Official Accounts for some of Australia’s respected brands, and continues to serve B2B and B2C brands.

Platforms we work with

Little Red Book (Red Note)
WeChat
Weibo
Billi billi and more

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