Connect and engage with your Chinese-speaking customers

With a rapidly growing Chinese-Australian community and few businesses fully tapping into this market, the opportunity for innovation is clear. Now is the time to stand out and make a lasting impression.

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benefits

Why now is the perfect time to explore an untapped market

The fastest growing and most affluent consumer segment

Chinese-Australians are one of the fastest-growing consumer groups in Australia, with high spending power and a preference for quality brands. Businesses that engage with this market now can capture their attention and establish a strong foothold before the competition catches up.

A marketing gap that’s ripe for innovation

Despite the clear value of this audience, many businesses are still overlooking the Chinese-Australian market. This presents a unique opportunity for innovative brands to stand out by being among the first to build connections on platforms that resonate with this demographic. Early engagement can give you an edge in a market that’s only set to grow.

Real-time connection with high-spending consumers

Chinese-Australians are actively using platforms like WeChat and Little Red Book to make purchasing decisions in real time. By connecting with them where they spend their time, brands can respond to trends and consumer behaviour as they happen, ensuring they stay relevant and top of mind.

Case Study

Nick Reece Lord Mayor of Melbourne:
Get Good Done

New followers in two weeks after launching on Red Note

28,394

Total number of posts published

41

Views from the top performing post

387,920

Lord Mayoral Election Campaign won for another term

1

Outcomes

Achieved overseas media mentions

China's most informative English-language newspaper, Global Times, published 'Melbourne’s mayoral candidates use Chinese social media to attract voters'.

read article

Our work

Past clients

I can’t believe how well we are doing on [Little] Red Book! After 1 week, I’m getting stopped on the street!

- Nick Reece, Melbourne Lord Mayor Candidate

FAQs

In case there’s some questions

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Why Chinese marketing?

+ Respects linguistic and cultural preferences
+ Builds trust within the community
+ Mobilises voters with timely campaign information
+ Uses preferred social media platformsIncreases campaign reach and support
+ Boosts chances of winning more votes

How we work

At Mulberry Marketing our marketing approach is underpinned by creativity, strategic thinking, and media smarts. Every action we take is insight-driven and supported by research and data.We believe that a combination of smart storytelling and data-led planning is needed to drive scalable and sustainable growth.

Why us?

We're more than just the tools we use. We’re a multicultural team of senior marketers focussed on creating integrated marketing campaigns to help your brand meet your customer’s needs.

Helene is an award-winning international marketing expert and our Senior China Marketing Specialist.

With extensive experiences in different industries including banking and finance, higher education and real estate in China and Australia, Helene’s ability to help businesses that aim to build sustainable brands among Chinese audiences through social media, content and paid campaigns is widely recognised.

Helene is a NAATI-certified translator, has built and managed award-winning WeChat Official Accounts for some of Australia’s respected brands, and continues to serve B2B and B2C brands.

Platforms we work with

Little Red Book
WeChat
Weibo
Billi billi and more

Mulberry Marketing Group is an independent Creative Digital Agency based in Melbourne, Australia. We exist at the intersection of creativity, strategy and impact.

We acknowledge the traditional custodians of the land, the Woiworung people, on which we work and live, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.